Find Career Opportunities by Enhancing Your Small Business Job Search

The recent U.S. unemployment rate has improved slightly as of December 2010. We’re still over 9% and this is a far cry from the 5-6% decade average before the recession. If you consider the unemployment rates by level of formal education, the rates drop drastically for those with some college education and recent rates (various sources) for 4 year college graduates are about half of the overall average.

As businesses return to growth, there is a need to bolster their top-line revenue generators (sales and marketing) as well as IT staff for desired system upgrades, website enhancements and integration between order-entry and shipping systems, for example. Small businesses traditionally have contributed the majority of new positions to the economy (companies with 50 or less employees). Small businesses look to marketing, sales and product development to establish their identity and create sustainable growth in their market. Cash flow is often more of a concern for small businesses than their larger counterparts.

If you’re looking for employment with a small business, do your research and have an understanding of typical small business challenges as well as the company’s growth vision. If you’re interviewing with a business that designs e-learning courses for local companies, think about how you can help the company extend their reach through sales resource allocation, technology support and marketing strategies. Businesses are in business to make a profit and if you can inspire the employer to hire you because you share that vision, your odds of working for that company will increase drastically.

Nobody is going to hire you because you need a job. They will hire you because you’ve branded yourself as an innovative resource who can bring value to their company. Pretend you are running the business with which you are interviewing, and bring that entrepreneurial spirit to the job interview.

Small Business Online? Using Affiliate Programs to Make Money Online

Small businesses online are the future of the economy and will most likely play a large part in getting it out of the current recession. With the world going virtual and more of the economy shifting to the internet, each new online small business creates more competition and the possibility of helping the economy get out of the current recession. The shape of the financial world is changing and the ‘nobodies’ of yesteryear are leveling the playing field online.

What exactly is a small business online? Is it the cottage industry of the past or is it the local businesses that go online to create a ‘store front’ on the internet? The answer is neither. An online small business, today, includes the hundreds of thousands of web owners who have blogs, forums, and websites and make money online using their talents, providing their services, and using the various affiliate programs to capture a share of the market.

Online Marketers-? While the traditional small business owner provided only a service; today, a small business owner can market various services and make money online. The service providers have realized the competition online is simply too much. No one company can easily capture a large slice of the market., which is why the service providers work with many affiliate programs simultaneously, providing lucrative percentages to individuals and companies who act as ‘resellers’. This way they are able to capture a large portion of the market without geographical limitations or increasing overheads.

Through becoming an online marketer, any person can become a ‘small business’ owner and create a small business online.

The virtual world provides tens of thousands of opportunities online. Some are scams, some are genuine; and while every article read online has to be taken with a grain of salt, if you read enough and research enough, the best affiliate programs in the business will get your attention. There are names like ClickBank and Commission Junction, which will be repeated over and over again, proving within the realm of fantasy, some reality remains to make money online.

There is no guarantee of success and there are too many variables in the whole scheme of things to allow even the best financial wizards to create predictors of success. Yet, there is so much scope, so much vision, and simply so much opportunity for growth that anyone who does not take advantage lacks the foresight to capitalize.

Small Business Achievement Thinking Through Study

You need to be a student of your clients. A small business leader needs to know and appreciate their clients. You need to study their behavior to constantly develop and enhance products to meet their needs. Having the habit of studying your clients creates a powerful tool to help you grow your small business.

What do I mean by studying your client? That is research, right?
Study is really on-going research. You need to be an observer of the environment in which your clients live and work. By know what influences them you can better appreciate and predict their buying behavior.

The key is really timing. For example, suppose that you read an economic report specific to the demographics of your core market. The report is an example of information that you can use to make decisions in your business. The information is historic however. Something already happened. Not only that, but the information is public knowledge. You have it and your competition may have access to it as well.

By studying the environment that impacts your client, you can be ahead of the game. This is analogous to predicting when somebody will want something. Read what your clients read. Participate in the same activities that interest them. By knowing the day-to-day experiences of your clients, you will provide a better product and service to better meet their needs. Study your clients to learn how their environment today will impact their purchases tomorrow.

The more accurately you can anticipate and plan for the future changes in the buying behaviors of your clients, the better prepared you will be to grow your small business.