Small Business Online? Using Affiliate Programs to Make Money Online

Small businesses online are the future of the economy and will most likely play a large part in getting it out of the current recession. With the world going virtual and more of the economy shifting to the internet, each new online small business creates more competition and the possibility of helping the economy get out of the current recession. The shape of the financial world is changing and the ‘nobodies’ of yesteryear are leveling the playing field online.

What exactly is a small business online? Is it the cottage industry of the past or is it the local businesses that go online to create a ‘store front’ on the internet? The answer is neither. An online small business, today, includes the hundreds of thousands of web owners who have blogs, forums, and websites and make money online using their talents, providing their services, and using the various affiliate programs to capture a share of the market.

Online Marketers-? While the traditional small business owner provided only a service; today, a small business owner can market various services and make money online. The service providers have realized the competition online is simply too much. No one company can easily capture a large slice of the market., which is why the service providers work with many affiliate programs simultaneously, providing lucrative percentages to individuals and companies who act as ‘resellers’. This way they are able to capture a large portion of the market without geographical limitations or increasing overheads.

Through becoming an online marketer, any person can become a ‘small business’ owner and create a small business online.

The virtual world provides tens of thousands of opportunities online. Some are scams, some are genuine; and while every article read online has to be taken with a grain of salt, if you read enough and research enough, the best affiliate programs in the business will get your attention. There are names like ClickBank and Commission Junction, which will be repeated over and over again, proving within the realm of fantasy, some reality remains to make money online.

There is no guarantee of success and there are too many variables in the whole scheme of things to allow even the best financial wizards to create predictors of success. Yet, there is so much scope, so much vision, and simply so much opportunity for growth that anyone who does not take advantage lacks the foresight to capitalize.

Warning: Small Business Owners-Before You Advertise, Read This Simple Checklist

If you’re writing advertisements for your business follow these 23 principles to ensure you get maximum return for your advertising dollar.

These 23 advertising ‘rules’ are based on direct response advertising principles from books like ‘Tested Advertising Methods’ by John Caples and ‘Scientific Advertising’ by Claude Hopkins.

1. Have you clearly researched and defined your ideal target market?

2. Have you written your advertisement directed solely to your ‘ideal target market’?

3. Is the marketing piece being placed/sent/posted where your ideal target market will easily see it?

4. Have you calculated how many sales you need to make to make a profit on this advertisement?

5. Have you considered any other ways that you can reach your target market that may be more cost effective for you?

6. Have you made an offer that’s easy for your reader to understand, and irrisistable for them to refuse?

7. Does your headline ‘sing out’ your ‘ideal target market’ so that they know, that your advertisement is written especially for them?

8. Does your headline ‘grab’ your ideal target market’s attention and excite them?

9. Does your headline offer or describe to your target market a major benefit that’s important to them?

10. Have you written your advertisement so that your headline is approximately 5 sizes larger than the body copy font size?

11. Does the body copy of your advertisement naturally continue on from what the headline suggests/says?

12. Through out the body copy, have you continued on with the benefits suggested in your headline, and described more benefits to your target market of using/owning your product/service?

13. Have you focused your writing on what your product/service will do for your target market, rather than just mentioning how good your business is?

14. Have you used ‘sub-headings’ above some paragraphs to allow ‘skim readers’ to get the main thrust of your advertisement, just by reading the sub-headings?

15. If you have included a picture of a person, is the person (or people) positioned so that their shoulders are facing into the body of the advertisement?

16. Have you included a picture that shows the reader what the benefit(s) of buying and using your product/service will be?

17. Have you taken the ‘buying risk’ away from your ideal target market by letting people know that they are safe to buy from you by either including a guarantee and/or using testimonials?

18. Have you used specifics like 5, 7 and 11 in your copy, rather than using generalizations like large, limited or top quality?

19. Have specifically asked your ideal target market to call, buy, or in some way take action to contact you in a hurry?

20. Have you included your contact details on your advertisement so it’s clear and easy for readers to contact you, or take action effortlessly?

21. Have you communicated with your staff so that they know when, why and how the advertisement is being published?

22. Have you trained your staff so that they know how to handle incoming calls, e-mails and shoppers when they contact/visit your business?

23. Have you communicated with your staff on how they are to record the results of the advertisement so you can track whether it’s profitable or not?

The above 23 points are pretty comprehensive, and will help you make your advertisements comply with sound direct response advertising principles.

By following them, you can ensure you’ll be closer to creating profitable advertisements for your small business growth.

3 Questions to Identify Roadblocks to Business Growth (and How Strategy Can Clear Them)

What challenges you most about your management and leadership role as business owner? Do you think about it? Our observations suggest too many business owners work according to learned practices which they do not renew. The result is company financial performance staying well below potential. Good and reasonable performance can become a hindrance to excellent and exceptional results. It’s easy to think ‘we are doing OK, there’s no need to change.’ Consider your response to any of the following questions:

• Please explain your marketing strategy and how all the methods tie together.

• How does your business use strategic planning?

• Describe your long-term strategic plan.

• Do you have an effective written business plan or marketing plan?

• What are the key elements of your staff training and development program?

The first step to facing uncertainty and challenges is to admit there are potential roadblocks to creating business growth. The second is perhaps admitting ‘I need help to remove the roadblocks’. If you take the second step to seek help, you are in the top 25% of business owners. Most resist help. A recent classroom experience at a prominent Australian University highlights this. A working student from India observed Australian business owners seem to be very independent and commonly have the view it will all work out in the end. ‘She’ll be right mate’ still prevails. This attitude may cost your business significant profit performance.

There is a key understanding every business owner needs to grasp if consistent growth is to become normal. We all have blind spots and beliefs we hold onto and thereby restrict success, breakthrough and improvement.

Will we confront and remedy our blind spots? Gaps in vision, strategy planning, marketing plans, leadership and management practice, our experience and even how we view our own industry or product groupings can form craters of restriction.

Let me suggest 3 questions every business owner could answer to start to identify gaps and reveal blind spots. You may find the questions confronting. None of the answers are necessarily easy to find, let alone the solutions simple to implement and establish in your business. Don’t put aside the questions if you are overwhelmed by the multi-faceted specifics required to instigate change and create growth. Consider the exacting specifics of research and change required in industries such as airlines, development technology, communications, security, automation, medical practice and more, where blind spots or neglecting systems can cost lives.

Q1. What time, energy and money are you prepared to invest in research, relationships and skill acquisition to begin or accelerate business growth?

Any change or adjustment will upset routines, historical practices, processes and systems, or the current lack of them. This is often the reason change and improvement is avoided. It disturbs routines, the status quo and demands careful change management. The easier part is usually discovering what is required but the high level challenge is in execution and implementation of the business plans to be introduced.

We’ve observed so many businesses try to create a strategic plan using basic goal-setting practices, but the day-to-day pressures pull staff back to operational and more urgent matters. There is no overriding business plan in place to maintain accountability and ensure target achievement. Strategic planning is not only the realm of large companies.

Q2. How will the required changes be achieved and what process will be used to advance all facets of a new business plan?

A Harvard Business School study found that 70 to 80 per cent of small businesses fail to see the projected return on investments due to the inflexibility or lack of strategy. Many small to medium business owners ignore or resist strategic planning for growth because it’s too hard or perceived as irrelevant. Hence, there is no certainty of business practices or clarity of company purpose beyond basic revenue generation and continued existence.

A successful business plan begins where we are and moves us towards where we want to be. Strong implementation and execution must articulate how we are going to move there. Clarifying goals and expectations is part of the process and ideally should be in light of relevant product and market life cycles. Plans start with small, deliberate steps for what’s important now and then create projects with longer-term specific action plans. Maintaining team focus on the desired outcome will then happen.

Q3. When was the last occasion your senior team members spent dedicated time with you as business owner to grapple with the high level thinking, leadership and creativity needed to see a breakthrough into new ways of running the business?

We worked with a company that supplied and installed a hi-tech product with increasing demand. The company had a staff of 10 people and the business was growing quickly. The director of this company argued in an elevated tone that he needed no one’s help, he was self-sufficient and no person can change how they operate. He was certainly right about himself. Discussions with staff showed he was blind to the true needs in the business and most staff were cruising well below capacity. A strategic plan would have accelerated the business into exceptional growth.

Robert S. Kaplan and David P. Norton, authors of The Strategy-Focused Organization, identified in larger businesses, 85 per cent of executive teams spend less than one hour per month discussing business strategy. Too many SMEs never even mention a strategic plan. To lead a business into high-level thinking, leadership and creativity the key team must be reading, studying and keeping up to date with what is happening in their industry and business at large.

“Pay special attention to evidence that contradicts your beliefs” – Charles Darwin

Decide to push through those long-held beliefs screaming at you ‘it’s the only way something can work’. Remove the roadblocks, fill in the gaps and move forwards with certainty and clarity.