Small Business Achievement Thinking Through Study

You need to be a student of your clients. A small business leader needs to know and appreciate their clients. You need to study their behavior to constantly develop and enhance products to meet their needs. Having the habit of studying your clients creates a powerful tool to help you grow your small business.

What do I mean by studying your client? That is research, right?
Study is really on-going research. You need to be an observer of the environment in which your clients live and work. By know what influences them you can better appreciate and predict their buying behavior.

The key is really timing. For example, suppose that you read an economic report specific to the demographics of your core market. The report is an example of information that you can use to make decisions in your business. The information is historic however. Something already happened. Not only that, but the information is public knowledge. You have it and your competition may have access to it as well.

By studying the environment that impacts your client, you can be ahead of the game. This is analogous to predicting when somebody will want something. Read what your clients read. Participate in the same activities that interest them. By knowing the day-to-day experiences of your clients, you will provide a better product and service to better meet their needs. Study your clients to learn how their environment today will impact their purchases tomorrow.

The more accurately you can anticipate and plan for the future changes in the buying behaviors of your clients, the better prepared you will be to grow your small business.

Market Research – Benefits, Methods and Analysis

Market Research is an exhaustive organized process where informative and relevant data is collected for a market/ product or a service. This data is used to study and analyse current market scenario and build future projections which can be used for business planning and strategic moves.

Market Research: Benefits

– Assists in future planning of the business. E.g.

  • Should the company expand its product line
  • Will the product be profitable

– Makes Decision Process easier

– Gives factual information (thus breaking business myths/ and individual perceptions)

– Reduces risks

– Assists in identifying competitive edge

Small or big all enterprises can and should take strategic decisions after conducting a market research in the related field.

Market Research: Methods

There are broadly two types of research

1. Quantitative Research

In this process numerical data is generated which measures the market’s phenomena and demands. This is used for statistical analysis using various mathematical and computational techniques. It quantifies attitudes/opinions/behaviour on a sample and is then extrapolated for the full sample. This is usually conducted through surveys and questionnaire.

2. Qualitative Research

In this more insights and understanding is measured for the topic. It explores various options and gathers opinions. This kind of data is collected through interviews, group discussions etc. The insights are then used to explore various business decisions.

Market Research: Analysis

This is the trickiest part as data collected has to be strategically used in gaining intellectual analysis. Business experts and market research analysts are very well acquainted to do this work.

It is very exhaustive work and various techniques & tools are used to get useful conclusions. Interestingly the same data can be used to make different inferences depending on the research needs and goals. Some common data analysis types are briefed –

Data mining – this technique focuses on modeling and discovery of knowledge discovery for predictive purposes. This method is not useful for descriptive purposes.

Business Intelligence – this technique focuses on business related information covering data analysis that relies on data aggregation.

Statistical applications – it can be

  • Descriptive statistics
  • Exploratory data analysis also called EDA (discover new features)
  • Confirmatory data analysis also known as CDA (confirms the existing hypotheses about the data)
  • Predictive analytics focuses on application of statistical models for predictive forecasting or classification e.g. market growth in 2022- with data available for 2015
  • Text analytics uses statistical, linguistic, & other methods to pull out data and classify the information received from text sources.

This analysis is then constructively used in the business planning bringing a profitable inclination towards the decisions taken. Business planning plays a major role which reflects the survival of the business.

Solving the Small Business Growth Paradox With HR Consultants

The small business growth paradox.

Every organization has personnel issues that require an immediate and accurate response. Employment regulations can be confusing and change constantly, making it nearly impossible for employers to stay informed.

There are often peaks in recruiting activities that require immediate attention, but the cost of hiring additional personnel to meet only today’s needs places small businesses in a serious dilemma. Such commitments to these short-term needs require expertise, but hiring experienced personnel is expensive. Hiring inexperienced personnel results in lost time due to the level of research required before the inexperienced personnel are properly prepared to meet the immediate demands.

What is a company to do?

Consider using a seasoned HR Consultant to help you. With an experienced HR Consultant, there is little to no time required for researching what to do or what best practices to incorporate into the current circumstance. HR Consulting professionals often cost less than hiring administrative support staff full time and are often able to commit to your company for longer periods of time.

Let’s look at these advantages closer.

Commitment: A good HR Professional is often sought after within any growing job market. Therefore, your experienced HR Professional is subjected to several job offers because of the high demand of this stressful career path. When faced with significant pay increases and possible circumstances better than currently experiencing, they often owe it to their families to consider other offers, even if they are content where they are.

Most HR Consultants have already been through this struggle and are seeking to be more devoted to one or two loyal clients that need their help getting the company established or to fill in for key personnel during absences. This kind of mutual commitment is beneficial to the business and also to the consultant.

Cost Considerations: This one is easy! Hiring any full time employee is expensive regardless of their experience level. You must consider the total fringe cost, which can often range from 30% to more than 50% of additional expenses for medical insurance and other insurance plans, worker’s compensation, social security, taxes, medicare, unemployment insurance, etc.

Aside from these expenses, you also have to factor what level of experience you are paying for when hiring a full time employee. Less experienced employees often spend such exorbitant amounts of time trying to learn the job that productivity of their time suffers. Their lack of experience ultimately costs the company more money. When employees have the extra time to improve their career skills, some employees choose to surf the internet or use their time for personal interests rather than preparing to be more successful the next time they are required to stretch outside their knowledge comfort zone.

An HR Consultant is often a seasoned professional that can perform a variety of functions with minimal research and often without needing guidance. HR Consultants can be utilized for short projects, start up phases, during absences of other full time staff or even by the hour if you simply need professional council. HR Consultants are in business to help save you money!