Small Business Achievement – Thinking Through Pre-Action Not Reaction

You want to be one step ahead. Small business leaders often need to work incredibly hard to maintain everything. Reaction to events is commonplace, but it is pre-action that is truly the way to grow your small business. Pre-action is a great strategy to grow your small business.

Anybody can react to a situation. The truly exceptional people will take positive, preemptive action: pre-action. You want to take action before your competitors. Rather than reacting to market conditions, you want to predict marketing conditions. By taking the correct action before your competition does, you will create a competitive advantage for yourself.

How can you do this? Educate yourself about your industry. Stay knowledgeable about trends. You can do this by doing research yourself, hiring a researcher, or directly asking your clients. Let me provide you an example of how I did this for the creation of my Aspirations book.

I directed my book designer by providing them a general theme for the creation of sample book covers. I really liked one more than the others, but I am market focused. I wanted to create a book cover that people would like. A reactive person would have published a book with a specific book cover, and if it did not work, they would have tried another cover.

I created a simple website and slides of the various samples that I had. I emailed my client and potential clients and had them participate in an online survey. I showed the slide to my business college students and had them comment as well. People appreciated the opportunity to participate in the creation of a book. With their comments I was able to make a pre-action oriented decision.

By substituting pre-action steps for reactive, you are creating a powerful strategy to grow your small business.